As a Creative Lead on a pitch for Shona Presents Shine Festival, a 2,000-attendee event for teenage girls in Ireland, I shaped the creative direction and designed a suite of scalable experiences to ensure every girl leaves feeling empowered to make a positive change in the world.

The concept centred on an idea that a tiny but meaningful action can be revolutionary. I developed a range of stage and breakout activations, presented on a sliding budget scale (€100 – €5,000+), each crafted to spark connection, build confidence, and make personal transformation visible.