The brief: To showcase Android’s latest product strategy & innovations, as well as enabling networking, relationship building and key meetings. 

Concept: Sparks of Magic

In enterprise and their employees hands Android's operating system, devices and features feel like magic.

Working in harmony with the Android brand the event identity expresses a sense of movement and magic going through everyday work and personal life.  The environment and experiences will continue to inject a sense of magic through every touch-point. The magic may be dialled down to retain the functional messages, or up for enlightening illumination and playful moments.