Positioning Meta as a global leader in AI and innovation at VivaTech
Worked as part of a team Meta invited to pitch for the design and production of its $525K booth at VivaTech 2025, Europe’s largest startup and tech event. The brief focused on positioning Meta as a global leader in AI and innovation, showcasing its latest advancements in generative AI, wearable technologies (Ray-Ban Meta Glasses and Meta Quest), and business solutions for startups and enterprises.
The activations required bold, immersive experiences that embodied Meta’s brand values while addressing themes like sustainability, longevity, AI for business, and creative technologies. The 209m² booth would include workshop spaces, AI demos, mixed-reality activations, and thought leadership content - designed to captivate a high-level audience of 150,000+ visitors, including C-suite leaders, startups, and media from 174 countries.
Role
Creative at Cogs&Marvel
Category
Conference
Location
Paris, France
Year
2025
Ray-Ban Meta Activation
Designed a space that allowed attendees to interact seamlessly with Ray-Ban Meta’s AI capabilities - from General Q&A to Object Identification, Text Understanding, and Creative Captioning. This required extensive prompt testing across multiple interaction types to ensure fun and intuitive engagement. This became the busiest activation on the stand, with 1,323 attendees taking part in the demos.
Research
Request For Proposal (RFP) Response
Final Design
On-site Experience
Impact
Masterclasses
30 speakers and 2,688 attendees over the live days
Ray-Ban Meta
1323 attendees took part in the demos
Quest
304 attendees tried the Quest demos
Imagine Me
487 prints over the live days at VivaTech
Partnership
246 attendees interacted with this space
FAIR
2,004 attendees took part in the FAIR demos
General
5,297 attendees were scanned across the live days