I’m energised by learning new perspectives and ways of thinking and challenging my beliefs. I see passion as something I bring to projects and places, not something that’s outside of me. There are many things I enjoy doing, like creative direction, strategy, experiential design, acting, yoga and writing. It’s all because I believe that everything is interconnected. Each interest makes me better at everything else I do. By having experience in various fields and collaborating, I can create work that truly connects to people.

I was often recognised for my ability to look at concepts and challenges holistically. I see each element as a part of a living system, having individuals’ experiences at the heart of everything I create. I would love to collaborate and learn with and from other creatives as I believe that collaboration is fundamental to creating meaningful work.

Stories can make or break campaigns, films, memories, and people's lives. The ability to tell stories and communicate in a way that moves, connects and inspires change in people is one of the most powerful skills there is. Last year, I participated in a 6-week screenwriting course that showed me how to tell stories clearly. That and attending part-time acting school expands my ability to think about various aspects needed to create stories that delight.

I see play as a fundamental part of creating my best work. As Alex Lowe said: "The best climber in the world is the one who's having the most fun."

And, I have a millennial sense of humour that was recognised by many Gen Z idividuals as “premium”.